CLOSED. The X.
Honored to be featured as one of ten creatives, from around the world, by the German clothing brand CLOSED. The project allowed for me to explore Berlin, see tons of art, wear stellar clothes and meet many inspiring people!
About the project:
The X is an ongoing campaign of fashion label Closed that celebrates individualism and variety, creativity and location. Ten innovators in ten cities around the world comprise the talent pool for this debut campaign. Real people leading real lives in the creative industries – most of whom have relocated to another urban centre: e.g. a French film maker, now living in Athens and an Italian gallery owner based out of Barcelona. Itinerant photographers, bloggers and artists.
They are: Julia Knolle – Fashion Blogger, lesmads.de (Berlin) / Damaris Drummond – performance artist (LA) / Tim Barber – Photographer, Photo Editor, Curator (NYC) / Emi Kameoka – Journalist, Vogue Hommes Japan (Tokyo) / Paolo Maistri – Artist, Designer, Promoter (Barcelona) / Alban Adam – Writer, PR, Communication Consultant (Paris) / Marcelo Burlon – Event Manager, Editor, DJ (Milan) / Maxi Leoussis – Film maker (Athens) / Ralf Ziervogel – Artist (Berlin) / Jethro Cave & Sophie Jaggard Willing – Musician, Actress, Models (London).
All share mutual characteristics in their adoption of contemporary technology to enhance their individual lifestyles. Each is recognized for their strength of character and unique artistic output. The X collects this group of leading edge innovators in a series of portraits and offer insight into their worlds. The campaign has its own website and update itself regularly. All of The X individuals have a Leica camera with GPS tracking to monitor their movements. Viewers can follow their latest work, activities in each host city and travels via the dedicated online site. Each of the individuals will be represented in a 360° campaign that involves print media, online, retail and POS signage.
